This multifaceted campaign on behalf of Cooley Dickinson Hospital’s Childbirth Center invited the thousands of people who were born at Cooley Dickinson—whatever age they now are and wherever they ended up in the world—to celebrate where they came from. From “I’m a Cooley Baby” onesies to to Spotify playlists to photo booths set up at community events, we created a myriad of ways for people to express their pride in being a Cooley Baby.