Power outages are unpredictable, but it’s all too easy to predict how they disrupt lives. That’s why Power Guaranteed Services is there for New England, providing peace of mind with standby generators, energy storage systems, and maintenance to ensure the lights stay on—always. When we started working with Powers, an initial goal was to reimagine their print collateral, elevating the brand while making it crystal-clear how important backup power is for residences and businesses. The resulting brochure series demonstrates what happens when their slogan, “The Power is On” meets our “Powerful Stuff.”

When we partnered with Powers Guaranteed Services, an early, essential assignment was to give their product and service flyers a smart refresh—clean, clear, and powerfully on brand.

From layout to language, we redesigned and standardized the full series to better communicate what they do best: keeping the power on with expertise and integrity.

Did you know? Recruitment is often a key part of the marketing communications work we do for clients. Recently, we developed a new campaign for Powers Guaranteed Services aimed at attracting generator technician candidates.

Through a comprehensive digital advertising strategy, targeted social media, and good old-fashioned flyers, the campaign highlights how a career in power generator installation and service can be a rewarding and often overlooked alternative to traditional college or trade school.